EDITORS' LETTER: welcome to your AD-FREE beauty authority
Welcome to our ad-free zone!
Here’s the thing: we don’t take ads here at Beauty Bible. Never have done. Never will do. End of. Nor do we take money to feature something on our #Instagram, or for promoting anything whatsoever. We believe 100% in ‘editorial integrity’. (In the interests of total transparency, we do make a small charge to brands to cover admin costs for prize draws.)
Everywhere we look on beauty sites, there are paid posts - sometimes for eye-watering fees, we're told. The lines between editorial and ads can be very blurry nowadays, even though influencers have to put #ad on any paid posting. (Do they always? Hmmm...)
But we aren’t comfortable with any of this. We’re shocked by the amounts of money changing hands and don’t feel any of this is really helping the beauty shopper. So everything on this site is here a) because we love, love, love and rate it ourselves - or because our valiant panels of testers do. And in the case of prize draws, we only ever feature products we truly rate, have tried ourselves and would recommend to our best friends.
Over the past two decades, we discussed the idea of taking advertising or sponsorship very occasionally and always came to the same conclusion: it wouldn’t work for us because Beauty Bible is all about unbiased reporting and research. Ultimately. we would be compromising everything we believe in.
We’re a tiny team: just us Jo and Sarah, plus one full-timer, our wonderful Amy, a part-time working mum Jessie, temp Aimee who works on the Beauty Bible Awards products coming in and out – and never forgetting the eternally helpful Dave.
Alas, we’re not writing this from a yacht moored off the South of France, paid for by beauty companies, but from our desks at our homes, where we’d love to hear from you. Just forgive us if it takes a wee while to respond. A teeny team is the price of integrity!
With love, as ever,
TIP OF THE DAY
If you’re sleep-anxious, remove all clock faces from view. Staring at a clock at night has been scientifically shown to make sleep progressively worse.
Slicked on a gloss and don’t like the feel? To remove an extra-stick gloss, swipe lips with a damp washcloth dipped in olive oil. (Also brilliant for eradicating dark lipstick, BTW.)
If you’ve bought a mascara and your eye make-up remover isn’t even beginning to take it off, try removing it with a warm, wet washcloth. It may be what’s known as a ‘tubular’ mascara: a technology which originated in Japan, but which forms polymer tubes around each lash. They certainly stay put for longer, but these tubular mascaras only dissolve with warm water.
Might sound counterintuitive, but if you suffer from greasy hair that’s dry at the ends, you need an oil massage. (Stay with us, here.) Blend 10 drops of lavender or tea tree essential oil (or a mix of the two) with an ounce of jojoba or sweet almond oil and use as a pre-shampoo treatment, massaging into scalp for five minutes.
Concealer that’s too pale can turn pigment under the eyes a corpse-like shade of grey, making eyes look older than they are. Another concealer no-no: applying concealer too close to the lash-line; stay ¾ of an inch away from lashes to avoid making eyes look smaller.