Beauty Bible Loves... Sam McKnight Cool Girl Volume Foam

This doesn’t just win ‘best-smelling hair mousse ever’, in our opinion. It is worthy of ‘best styling mousse, full stop.’

Of course, we know that styling products are incredibly personal – that’s why there are so many different types on the market: gels, blow-dry sprays, creams... But for some people – like Jo – only mousse does the trick, taming her wavy, wayward (but not frizzy) hair, adding volume and keeping it where it’s meant to be. Without, of course, being in the least crisp and crunchy – and, importantly, with movement. (Helmet hair? No thanks!)

If that’s your hair wishlist right there, here's your baby. From Sam McKnight’s peerless hair range – we have already raved about many and various products within that collection – a belated discovery: Sam McKnight Cool Girl Volume Foam. It ticks all of the above boxes, and also – a bonus – is packaged in a non-aerosol format, pumping out the perfect dose of wave-taming, va-va-voom-boosting mousse with just one press.

We did, of course, mention ‘best-smelling hair mousse’, too. And it truly is. As we’ve mentioned before, Sam worked with the incredibly talented perfumer Lyn Harris – now at the helm of her brand Perfumer H – who spent time in his celebrated florabundant back garden, for inspiration, and came up with a fragrance that is subtly floral, green and mossy, but with the transparency that is her indelible signature. Every single time Jo gets her hair blow-dried – she keeps a stash of her own products at John Frieda – the stylists and juniors all go into raptures about the scent.

Note: it also won Stylist’s Best Volumising Mousse 2024 – so, it’s not just us, then…

£29 for 150ml – buy here

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