Jo's Scent Notes: Your invitation to enjoy Jo’s new fragrance magazine, On The Scent

Alongside Beauty Bible, Jo (Fairley) has long been immersed in the world of fragrance and aroma, scooping plenty of prizes for her perfume writing and editing along the way. And now – ta-dah! – with a fabulous team, she has launched a magazine to share the love of scent.

On The Scent magazine launches today, one arm of onthescentmedia.com, a multi-channel platform devoted to scent, emcompassing events, a podcast, and a regularly updated website.

And you are invited to enjoy it for free online – or experience the delicious, analogue pleasure of touching, feeling and reading a properly gorgeous print magazine, which is priced at £10 + p&p. (Don’t let anyone tell you that ‘print is dead’; magazines, especially specialist titles like this – one of only a tiny, tiny handful of publications devoted to fragrance, globally – is having a real renaissance.)

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Already attracting some very VIP fans among the perfume world – see below for Guerlain Perfumer Thierry Wasser, with his copy! – we think you’re going to love it. A huge labour of love for Jo, Suzy Nightingale (her long-term fragrance-writing accomplice) and Beauty Bible’s own incredible designer Jenny Semple, we think you’re going to love it…

Here’s just some of the content you can enjoy in this 66-page first issue…

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• Explore THE SCENTSCAPE – the season’s key trends and launches

• Perfume’s Magic (Orange) Tree – read about the botanical marvel which brings us neroli, orange blossom, petitgrain and bigarade

• Schiaparelli’s Shocking Scent Legacy – Suzy Nightingale celebrates the designer who made scent history, subject of a stellar show at London’s V&A museum

• On The Scent of… Mountains – Alice du Parcq has the last word in the magazine – and as far as she’s concerned, you can keep your tropical islands and azure oceans; she’ll take the French Alps every time

This will be a quarterly publication and from the next issue (June), there’ll be an annual subscription available. Already, the magazine is attracting some rather fabulous VIP fans – see Guerlain Perfumer Thierry Wasser with his copy, below…

So, get set for a gorgeous wallow in fragrant fabulousness… And make sure you’re On The Scent…

£10 + p&p – buy here

Or enjoy online for free, here