Sephora's immersive beauty show – SEPHORiA – is coming to London
Beauty Bible readers, clear some space in the diary – and perhaps your bathroom cabinet. Because we have word that this autumn, Sephora’s globe-trotting extravaganza SEPHORiA is set to make its UK debut, transforming a space on London’s Strand into the ‘Sephoria Beauty Metropolis’, on 16th and 17th October 2026.
This promises to be a truly immersive beauty playground. Over two days, the retailer promises ‘interactive brand worlds’, masterclasses, early looks at autumn’s newness (including encounters with brands that you won’t have seen before), and – naturally – a suitably covetable swag bag. The exact brand roster is still under wraps, but the concept is apparently built around distinct ‘districts’, inviting visitors to roam between make-up, skincare, hair and fragrance discoveries – rather than merely queue at counters.
Tickets are timed three-hour sessions – sensible, given the expected crowds. MySephora Gold members get first dibs from 18th August (set your alarm clocks), with a ticket price of £75 for the Friday afternoon slot. General tickets, priced £95, go on sale from 20th August, covering Friday evening and four Saturday sessions.
The real appeal is tactile: trialling foundation under proper lights, for instance, or asking a real artist a question. Sniffing something surprising. And of course, taking home discoveries that might otherwise not have made it onto your radar.
There’s likely to be huge demand, so follow Sephora’s advice: ‘Tickets are very limited for this exclusive experience, so fans are encouraged to set reminders, download the app for notifications, and ensure they are subscribed to Sephora.co.uk for email reminders.’ In fact, you can join the waitlist here.
Then set your alarm clocks, for booking.
TICKET SESSIONS
Friday 17th October – MySephora Gold Member Slot Only
• 1.30 p.m. – 4.30 p.m.
Friday 17th October – General Admission
• 5 p.m. – 8 p.m.
Saturday 18th October – General Admission
• 8.30 a.m. – 11.30 a.m.
• 12 midday – 3 p.m.
• 3:30 p.m. – 6.30 p.m.
• 7 p.m. – 10 p.m.
