Beauty Pie lands at Liberty! (For good!)

Well, who’d have thunk it? Beauty PieMarcia Kilgore’s disruptive beauty brand, whose USP is that it sells to the public via their website at pretty much factory prices, to subscribers – has a new, permanent space at Liberty, to retail its products to the beauty-hound direct.

Confession: we haven’t seen the counter itself (it only opens properly today, and we’re hoping to pop in) – but we don’t need to in order to hand-on-heart recommend a visit, if you’re within striking distance, based on our familiarity with Beauty Pie’s products. Everything superb quality, often very innovative (Marcia is a creative product genius, end of), and now yours to dab, touch, swipe, smell to your heart’s content. Be still, our beating hearts…

It's a really interesting model, too. Unique – and yes, disruptive. (We’d expect nothing less.) If you’re already a Beauty Pie member (and you can sign up on the spot), you get the discounted prices. If not? Full price. Trust us: we will be shopping.

Pop in today and you might even bump into Marcia, who we’re told is doing a customer event later. (Or us!)

Liberty, Regent Street, London, W1B 5AH, United Kingdom

beautypie.com