Fab Find of the Week: Emma Hardie Midas Touch Super Serum

When an Emma Hardie Skincare package plops onto our desks with a new launch, it is – literally – NEWS for the beauty world! The range originally founded by facialist Emma in 2009 is a cult now, beloved by everyone from A-listers and facialists to beauty editors like us and the many women who tell the brand how much their skin benefits.

Little factoid: Sarah wrote the first piece on Emma and her truly amazing facial lifting technique in YOU Magazine long before Emma started researching and formulating her skincare products, and they became firm friends.

Emma Hardie Amazing Face Skincare scooped up Beauty Bible Awards with products that garnered some of the highest scores in our history. The Midas Touch serums for face and eye were pretty wonderful but now – sound the trumpets! – comes Midas Touch Super Serum. And jolly super it is too! Silky soft and scrumptious to use, this fusion of high performance botanicals and skin-nourishing vitamins is a bit of a miracle worker.

Our - ahem! - mature skins (can someone please think of a more glam word?) are just loving it. And clinical trials (a first for the brand) have proved that Midas Touch Super Serum increases skin hydration and visibly reduces fine lines and wrinkles in just four weeks. So plenty of time to get your skin prepped for summer junketings.

One tip: don’t stop at your jawline. Warm four to eight pumps of the Super Serum in your palms. Then massage the serum into your neck and décolleté, sweeping the skin upwards to your face. Take time morning and evening and your skin will reward you. Oh, and do remember to leave a ‘sticky’ minute or two for the serum to sink in and absorb totally before applying your moisturiser.

£58 for 30ml - buy here

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