Get set for Benefit's Hello Happy pop-up this weekend


 We’d like to wish you a happy weekend. (Yup, we know it’s only Tuesday.)

No, honestly, a REALLY happy weekend, courtesy of Benefit. Yet again, they’re wowing us with their creative ability to create a mind-blowing pop-up – this time, at a location in London’s East End which (as you can see above) is going to be pretty hard to miss. (In every way.)

Once inside, Benefit is inviting you to discover new Hello Happy Brightening Foundation and Velvet Powder, via an interactive and ‘endorphin-releasing experience’.

Think: a ‘bene-bathroom’ experience. Think: a Benefit Supermarket retailing Benefit merchandise that’s never gone on sale before. There’s also something called ‘Mirror Ball World’, which sounds very bling – and very #Insta-worthy, no doubt. (See below for artist’s impressions.)

The whole idea is to enjoy interactive experiences ‘to heighten happiness hormones’. And while it might all sound rather girly and rather ‘young’, are you ever too old for a surge of happiness hormones?

We say: absolutely not. (And actually, discovering a great new foundation does that for us on its own, thanks.)

Dates: Friday 21st June 9 a.m.- 8 p.m./Saturday 22nd June 10 a.m. - 8 p.m.

Location: Protein Studios, 31 New Inn Yard, Hackney, London EC2A 3EY

Entry: FREE – but it is first-come, first-served. The early bird gets the pink swag…!