Beauty Bible Loves... Benefit's Bold is Beautiful campaign

We long ago crowned Benefit the Brow Queens (or maybe Kings), both for their mantelpiece-ful of Beauty Bible Awards across an array of products, and for the fact they’ve kept our brows waxed, in trim and in shape for well over a decade, via their in-store brow services.

And whether you’re a brow-waxing virgin, or those babies are overdue a taming session, May is your perfect opportunity to get in the chair and place your arches in the care of a trusted Benefit brow pro – because throughout the month, via their Bold is Beautiful campaign, the brand will be donating £5 for each brow-waxing appointment to three different women-focused charities. (Since its launch, Bold is Beautiful has raised over £2 million for British charities, and over $26.6 million worldwide).

All of this year’s beneficiaries are just brilliant (click on any of the names to find out more about them). Look Good Feel Better offer confidence-boosting makeover workshops for women overcoming the physical challenges of cancer treatment. Refuge is renowned for their work with women and families who are survivors of domestic abuse, while Dublin-based Daisyhouse – a new one, to us, we admit – ‘provide secure affordable high quality supported accommodation to homeless women & to provide them with the skills & confidence to move to independent living.’

Great brows can make THE biggest difference to a face. Throughout May, they can also make a difference to someone’s life.

So, just click here for locations, and to book your treatment – and, as they put it, ‘Wax to give back.’

benefitcosmetics.com