Beauty Bible Loves... Absolute Collagen Deep Lift Neck & Dec Cream

‘Neck creams don’t work.’

Lost count of the times that women have told us that. But there’s a reason: for a neck cream to work its magic on neck and décolletage, YOU’VE GOT TO USE IT. And people don’t, always. Well, maybe once or twice a week, but with neck creams, slow and steady wins the race.

You’re ahead of the game, then, when you add into a regime a product that you’ll actually look forward to using. And rather to our surprise, since we think of Absolute Collagen as a supplement brand (often referred to as ‘The UK’s No.1 Collagen Brand’), turns out they now make rather fabulous skincare, including this neck cream. Which has really seduced us. (Nice side note: Absolute Collagen is a ‘kitchen table start-up, founded by mother and daughter duo Maxine and Darcy Laceby, whose story you can read here.)

Lush, almost ‘bouncy’ in texture (it’s a cream-gel), with a pretty but not overwhelming fresh-floral scent, Absolute Collagen Deep Lift Neck & Dec Cream is a bestseller for the brand – and we totally get why.

You can feel the subtly tightening effect from first application, and in their own trials, 82% said skin looked smoother after two weeks. We’d agree, looking in the mirror. Again, in those trials, eight out of 10 users (across a 150-strong panel) called it ‘the most effective Neck & Dec cream they’ve ever used.’

There you have it – that word ‘used’. Because that’s the real secret, with every neck cream…

£49.50 for 50ml (discounted price on their site at time of press) – buy here