Jason Simply Natural Coconut Chamomile Toothpaste

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Jason – the pioneering American naturals brand – has had a long-overdue packaging redesign and is launching lots of new products.

If you find it hard to get excited about toothpaste – well, we don’t. Oral health is hugely important and anything which puts the pleasure factor into brushing scores with us.

There are several new toothpastes in the range (including a whitening option which uses pineapple enzymes), but the one we took home from the recent Natural & Organic Expo was the chamomile version. It’s really nice to use – primarily minty (but not painfully so, as some are!), and yes, feels soothing to touchy teeth.

Definitely smile-making.

£5.99 ­– buy here