It's A 10 for Blondes

If you’re a regular reader you’ll already have sussed the love we’re feeling for this new-to-the-UK haircare brand. As we’ve said: using the word ‘miracle’ in a product name sets it up for failure – but not here. Oh, no.

Naturally (with a couple of blondes on the team) we were keen to get our hands on the latest additions to the It’s A 10 line-up, which are targeted at – well, us.

With all the shine-boosting, silkifying power of the It’s A 10 creations we were already crazy for, this helps tackle the specific challenges of blonde hair (particularly where it’s been coloured), which are brassiness and fading.

We’ve been using the shampoo and the mask a couple of times a week - more is more is more when it comes to treating hair at this time of year, now that the central heating’s on (and we’re largely under rainhats, currently, which do hair no good at all). The leave-in is good if you wash your hair more frequently – we’re not keen to do that, as we don’t have oily scalps, so no need to do more often. (Not least because it saves time and faff.)

Don’t be put off by the mask, in its clever flip-top tub – it looks like bright blue Play-Doh. But hair’s left bright, vibrant, nourished and gleaming.

And it’s another 10, from us.

It’s A 10 Miracle Brightening Shampoo for Blondes/£19.50 for 295.7ml – buy here

It’s A 10 Miracle Clay Hair Mask/£30 for 240ml – buy here

It’s A 10 Miracle Leave-In Conditioner for Blondes/£18 for 120ml – buy here

Prize Draws