It's up, up and away to celebrate the launch of Benefit BADgal Bounce

We’re loving new Benefit BADgal Bounce – and we think you will, too. (Full review to follow next week.) But you can check it out for yourself at a fun, round-Britain roadshow event staged by the UK’s No.1 mascara brand.

Here’s what Benefit tell us is happening at giant BADgal Bounce Lash Lounges, immersive spaces that will be popping up in key shopping destinations. They invite you to ‘test, and try new products, enjoy walk-in lash consultations, and seek advice from Benefit’s makeup experts. Snap your best uplifting shot on the one-of-a-kind Bounce selfie trampoline and shop exclusive promotions with free treats available for everyone to enjoy.’ As they explain, ‘It’s all about exploring, playing, and finding your new favourite products! Come for the lashes, stay for the experience.’

Personally, we find the idea of a trampoline selfie more than a little scary, but we’re so up for the rest of those activities – and here’s where the Benefit BADgal Bounce Hot Air Balloon Lash Bars will be landing near you, starting tomorrow (Valentine’s Day)…

14-16 February 2025 – Westfield London (Ground Floor Atrium, Ariel Way, London W12 7GF). Friday: 10am-9pm; Saturday: 10am-9pm; Sunday: 12pm-6pm.

21-23 February 2025 – Manchester Trafford Centre (Ground Floor, The Trafford Centre, Trafford Park, Stretford, Manchester M17 8AA). Friday: 10am-10pm; Saturday: 10am-9pm.; Sunday: 12pm-6pm.

28th-30th March 2025 – Bluewater (Ground Floor, Pkwy, Dartford, Greenhithe, DA9 9ST). Friday: 10am-9pm; Saturday: 9am-9pm; Sunday: 11am-5pm

Or simply explore BADgal Bounce Mascara, here

Prize Draws