Benefit Bold is Beautiful Campaign 2019


Do you ever need an excuse to get your brows done…? Not really, is our philosophy.

But the annual Bold is Beautiful initiative from Benefit is always a great nudge – because it’s in such a good cause. Well, two great causes, actually.

The first is Refuge – the amazing safe house for women and children fleeing domestic violence, slavery, female genital mutilation, trafficking… On any given day they are looking after 6,500 people, helping them to rebuild their lives. We love that Benefit support Refuge because it’s not glamorous, it’s not easy – but it’s so, so important.

The other is the wonderful Look Good Feel Better, who offer makeover workshops and emotional support for cancer patients (women, teenagers and now men, too).

For 2019, there are several ways you can support the Bold is Beautiful project.

1 Get a brow wax! During Bold is Beautiful, Benefit Cosmetics will donate 100% of profits* from every single Benefit brow wax to Refuge and Look Good Feel Better. (A brow wax is priced £16.50, NB.)

2  Buy the exclusive Bold is Beautiful Mirror! Benefit are offering the chance to get your hands on their famous pink mirror, either in-store or online. 100% of net profits will go to Bold is Beautiful. (Picture below. It’s very ‘Sleeping Beauty’!)

3 Treat yourself to the limited edition 3D BROWtones Magenta! Add a hint-of-a-tint and definition to brows with this brilliant groomer. 100% of profits* go to the charities!

To date, Bold is Beautiful has raised over £1.4 million in the UK and over $16.5 million worldwide. The target for 2019 is $6 million in 23 countries.

Do you need any more persuading to do your bit…?

For more info, click here