Beauty Bible Loves... Skin in Motion budge-proof make-up

To mark the publication of The Beauty Bible Iconic Edition, Jo recently did an interview with the True Reflections with Gia Mills podcast. She was reminded by Gia, during what was a really fun session – which you can listen to here – that this make-up artist and presenter is also founder of the make-up brand Skin in Motion, which we’ve written about here before.

More than that, Gia’s brand actually scooped a couple of Beauty Bible Awards, over time: Purify It Witch Hazel Water was awarded Joint Gold, and Blend It Sweatproof Concealer awarded Silver, in 2023. Quite an achievement, but until Jo turned up for the interview, she hadn’t put two and two together

Gia moved from advertising into make-up artistry in her mid-thirties; since then, her clients have included Joanna Lumley, Cara Delevingne and Laura Bailey. And she decided to create Skin in Motion after learning that concerns about appearance were actually discouraging some women from exercising.

So, Gia worked to create a range that combines skincare with lightweight, sweat-friendly make-up, designed to support confidence through busy, active days – which means the gym, yes, but also overheated offices, working in kitchens… Or, frankly, anyone who just finds their make-up melts off their face.

She gave us a little swag-bag of make-up products to road-test. And (in common with our testers), we’re impressed…

Work It Tinted Moisturiser – lightweight and (importantly) breathable, this skin tint combines nourishing argan oil and the power of antioxidants with sheer, dewy coverage, and evens out skintone without feeling in the least bit heavy.

Blend It Sweatproof Concealer – never mind gym bunnies; this budge-proof option is frankly good for any of us who find our eye zone tends to start to look tired by mid-afternoon, or our concealer starts to crease. This is buildable, creamy with vitamin C and does double-duty disguising circles and blemishes, while the mirrored compact slips neatly into the smallest bag.

Lift It Waterproof Mascara – to be honest, waterproof mascaras are rare as hen’s teeth these days, so good to find a new one to recommend: this adds length and volume, keeping lashes defined through workouts, wet weather, and soppy films (and, currently, Waitrose Christmas ads.)

Plump It SPF30 Tinted Lip Balm – a glossy, suits-all-skintones pink tinted balm that combines SPF30 protection, nourishing oils, shea butter and sodium hyaluronate, offering a cooling mint sensation. Not sure if it’s a seasonal offering, but there’s currently a really cute version available with pompom keyring (picture top right)! We want!

Within the range there is also skincare, which we haven’t trialled ourselves – but we do recommend checking out the whole Skin in Motion line, which is both uncomplicated and reasonably priced, for the quality. Both noble virtues in a make-up range, we feel…

Work It Tinted Moisturiser/£27 for 30ml – buy here

Blend It Sweatproof Concealer/£17 – buy here

Lift It Waterproof Mascara/£21 – buy here

Plump It SPF30 Tinted Lip Balm/£17 – buy here

Plump It SPF30 Tinted Lip Balm/£21 – buy here