BELLA Wanderlash

One for the skimpy-lashed, here. (That includes us.)

We often look at mascaras that promise ‘false lash effects’, and think: ‘As. If.’ Many mascara wands we’ve tried simply skate off lashes, while other volumising formulas look tarantula-esque, when swept on.

But we’re definitely game for trying a product that claims to be ‘a 30 second shortcut to instantly expensive lashes,’ telling us to expect ‘hi-fi definition, a supercharged lift, dramatic length and lavish volume.’

Thus, BELLA Wanderlash entered our lives – and immediately, our make-up bag: a genuine, massively lash-boosting option for when we want a more glamorous look. The concave brush grabs every last lash, lifting and coating with a dense, inky pigment. Both the curl and the mascara really stay put (in fact, the formula’s waterproof).

It’s buildable without clumping, if you want even MORE va-va-volume – as you can see from the videos on BELLA’s website, you can just keep going and going (although that’s not our thing; one good coat is plenty, we find).

The formula itself is kind to lashes – something that’s very important to founder Sabrina Ranger, who created her brand after lots of run-ins with false lashes that ripped out her own lashes, or mascaras that irritated her eyes. (We’ve sensitive eyes – and this just doesn’t make them itchy or red, at all.) Those lash-conditioning ingredients, meanwhile, include jojoba oil, hemp extract and blackcurrant oil, said to boost thickness. (We’re always up for that.)

It is, so far, the only product that BELLA offer – and you know when a brand dares to launch with a single item, they’ve focused their energies on getting it right.

We will keep our (flashily-lashed) eyes open, for their next innovation.

£28 – buy here

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