Roll up, roll up, for the Benefit BrowMobile


So: how cool is this...? There is almost no excuse, now, for brows to go un-groomed. Because Benefit have taken to the roads with their can't-miss-it pink BrowMobile, which is hitting the roads for the next few months 'to transform the nation's brows...'

We can't paraphrase it better than the kooky team at Benefit themselves. So we're not even going to try.

'Come rain or shine, country lane or mountain pass, the BrowMobile is set to take brow mapping to new extremes. The 4x4 all-terrain vehicle, in Benefit’s signature pink of course, contains all the trimmings you’ll find in any Benefit Boutique. Manned by the most experienced brow experts, including special appearances from Benefit’s head makeup artist and brow expert, Lisa Potter-Dixon, the BrowMobile is ready to wax, map, tint, shape and style.

Whether it’s a first time wax or a simple brow touch-up between coffee and cocktails, even the most remote Benebabes are in luck as Benefit’s brow team come to the rescue!'

We completely agree with the wonderful Lisa Potter Dixon (also responsible for Jo's brows!), who says: 'Brows have the power to give you an instant eye lift and can totally transform your look. It doesn’t matter if you’ve had years of over-plucking or are struggling with unruly and thick brows, our team can magically transform them into beautifully groomed arches. We’re gearing up for an epic road trip to take our signature technique and beloved brow experts to the far reaches of the nation. All you have to do is sign up via Facebook and we could be coming to wow your brows!

Basically, if you'd like to request a personal visit from the Benefit BrowMobile, sign up for their Facebook page here – and then tell Benefit who you are, where you live, and why you deserve a visit from the BrowMobile. (You can also track its progress across the UK.)

They're determined to tame you, one way or another...