Herbivore Pink Cloud Rosewater Moisture Cream

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Herbivore’s is a wonderful story. The brand began as a kitchen table start-up in Seattle, selling its wares at farmer’s markets. That was nine years ago – yet its founders, Alex Kummerow and Julia Wills (they’re a couple, see below) are only just hitting their thirties.

This has become a much talked-about brand and is now here, at Space NK. At the prettiest press launch in history (and we’ve been to soooooo many), several things caught our eye – and our nose, because Herbivore’s creations smell just GREAT.

The stand-out product in the 100% botanical collection is the new Pink Cloud Rosewater Moisture Cream – a divine, rose-scented, skin-plumping moisturiser that is pure joy to use. It is formulated for all skintypes; featherlight and offering a dewy finish that’s good under make-up.

But what we will say is that this one is really for ‘millennial’ skins, which don’t yet need extra anti-ageing or rich moisturising help. (Remember when ‘millennials’ were just called ‘young people’?)

Also interesting, in the range, are the Orchid Youth Preserving Oil (much better for older faces like ours), and we are LOVING the Jasmine Body Oil. There are dry clays, oils and other products in the range which tap into the growing love of doing a bit of D-I-Y with your beauty regime. (Something we’ve been doing, um, since before these two were born…!)

We love that some of the products are still made on the kitchen table, incidentally – with Julia’s dad crafting ever bar of their bestselling Bamboo Charcoal Cleansing Bar Soap, their very first launch.

Trust us: you’re going to be hearing a great deal more about Herbivore. (Not least from us.)

For an in-depth look at that launch, by the way, check out our Instagram: @beautybibleofficial

from £42 - buy here