Beauty Bible Loves... BROWAID
As the name suggests, this bestselling Irish brand is very focused on one area of beauty: our brows. Music to our ears, personally, as definied brows make such a massive difference to our own faces, at Beauty Bible, what with Sarah’s being super-skimpy (after years of over-plucking), and Jo’s being so blonde as to be invisible.
BROWAID is founded by Kim O’Sullivan, who’s got a shelf-ful of make-up and business awards to her name. A couple of BROWAID products, in particular, have caught our eye. (Eyebrows?)
The Masterstroke Brow Trio – once we’d figured out how to open this, to reveal all three of its brow-grooming treasures, we began to be impressed. First up, an angled, waxy brow pencil which is just great for creating definition. (And absolutely doesn’t budge.) But alongside a spoolie, for combing through brows, there’s also a brilliant super-fine brush – like an artist’s brush, but pre-loaded with pigment – which you can use to create incredibly realistic individual brow hairs. (Great if you’ve got actual gaps, like Jo!)
We also like The Definer & Highlight Duo, a dual-ended product, this time, with a precision pencil and an accompanying highlighter. Draw this onto skin beneath your defined brows and it works almost to ‘lift’ the eye area, via a kind of optical illusion – but it also delivers a more defined look, by creating a contrast to the brow colour.
We are promised, by BROWAID: ‘A new wave of product innovation is launching Summer 2025, pushing the boundaries of what’s possible in brow care.
Well, you’re already off to a great start, in our book.