Beauty Bible Loves... Beauty Pie Super-Luminous Under-Eye Genius

We don’t believe everything we see on Instagram. There are filters. There’s AI stuff going on. But sometimes, our interest is piqued and we decide to see something extraordinary with our own (sometimes rather shadow-y) eyes.

And so it was with Beauty Pie Super-Luminous Under-Eye Genius (an ambitious product name, if ever we saw one). Dark circles literally were disappearing on Instagram videos before our, um, eyes. So, an order was made. (Bagging the discount that we have for subscribing to Beauty Pie, whose unique business model is that – via a ‘club-style’ regular fee – you are able to access all manner of beauty products at little more than factory prices. Read about how it works here).

This is not a concealer… exactly. We’d describe this as a shadow-eraser, to be tapped onto dark circles (and don’t forget the grey area on the inside of the nose bone sort of near the tear duct, which is a dead giveaway). It features masses of light-scattering particles which literally magic away the darkness and shading. Key is to match as close as possible your skintone: we’re Light-Medium, but there are three deeper shades – all of which are quite forgiving, actually. (We’ve pictured the shades, below.)

Then, if you then apply concealer over the top (and we still like to do that), you use less because it doesn’t have to work as hard – and we’re all about trying to find ways to use less make-up, to better effect. Which sounds topsy-turvy because we’re asking you to add in a make-up product to your regime – but it needs a tiny amount, for a mega-impact.

Genius? Not hyperbole, in this case. And when it comes to our dark circles, seeing – or rather, NOT seeing – really is believing.

£12 (or £24 if you’re not a Beauty Pie member) – buy here