Agadir Argan Oil haircare

If we had a quid for every argan range that's landed on our desks this year, we'd be sunbathing in Agadir ourselves right now. Argan's gone from being an exclusive, precious, rare beauty nourisher to having a starring role in endless skincare, bodycare and haircare launches.  Including this.

But there's a good reason.  Argan - from a Moroccan nut harvested by the Berber tribespeople (it only grows in a very restricted geographical area) is amazingly nourishing.  Its secret:  high levels of vitamin E and essential fatty acids (including so-essential omega-6).

Jo took sachets of the Agadir Argan Oil Shampoo and Conditioner on a recent holiday, resulting in silkily manageable hair.  For a serious hair S.O.S., we recommend the Moisture Masque (and as with all hair masks, more is more).  And the styling mousse is irresistibly fab, with the argan counterbalancing the sometimes drying effect of the alcohol common to mousses.  (It delivers the same exotic, sweet amber-y smell as the rest of the range, so your hair gives off gorgeous wafts when you move your head.)

No doubt formulators are coming up with more clever ways to feature argan.  (Argan-enriched nail polish remover...?  Hair-growth minimiser...?  Lash conditioner...?  The possibilites are endless.)

But we hope it doesn't become a beauty cliché.  Or that this global skin-thirst for argan oil doesn't result in a shortage, or environmental problems with over-harvesting.

Because we are born-argan believers...

UK readers find Agadir Argan Oil Haircare at£14.50-38.50 - buy here