Fab Find of the Week: Granado Pharmacias (at Liberty London)
Itโs quite something when an entire fragrance collection lands fully-formed in this country, never mind when it smells and looks as good as this.
Granado Pharmacias has samba-ed its way to these shores from Brazil, from when this heritage fragrance brand hails. Itโs a fascinating tale. Granado launched in 1870 and was the Official Pharmacy of the Brazilian Royal Family โ and ended up being bought by British-born Christopher Freeman who was sent in to organise the firmโs finances, ready for a sale โ and he was so taken with it, ended up buying it himself. Since then, Granado has gone from strength to strength, with daughter Sissi working as a Marketing Director.
Granado Pharmacias has dozens of boutiques across Brazil โ and closer to home, youโll find one in Paris, where we canโt wait to check out their store. And inching even closer โ and in a sort of match made in heaven โ the fragrance house just landed in a corner of Liberty, where it couldnโt look more perfect, in a window setting on the corner of Great Marlborough and Carnaby streets, thanks to the Art Deco vibe to the beautiful packaging.
There are many scents to discover. We thoroughly recommend a little perfumed pilgrimage, to find your favourites: there are several different ranges, spanning splashable Colognes to fine perfumes, and weโve picked a favourite from each collection.
Limฤo & Nรฉroli Eau de Cologne/ยฃ48 for 100ml. The Colognes are splash-it-all-over gorgeous โ but a little more intense than your typical Cologne, thus longer-lasting. We love this super-fresh orange blossom and petitgrain creation, the dash of lime elevating its freshness even further than youโd expect.
Sรขndalo Eau de Toilette/ยฃ58 for 100ml. Slightly more powerful are Granadoโs Eau de Toilettes, and this one most definitely floats our boat, creamily soft and woody, most definitely nuzzleable and moreish. We also love the fresh, grassy vetiver and mysterious, sexy Couro, a โskin-scentโ with ambery, woody, musky notes, in the EDT line-up, and are mad for Bossa โ think of it as Brazil, bottled, with tropical coconut, lush florals and a sea breeze gusting through it.
In the more concentrated Granado Perfume line-up (only available in store, for now), weโre most drawn to spicy, warm Boemia, swirling with frankincense, cedar, geranium, leather and tobacco โ a little bit nightclubby, a lot smoochy. But honestly, set aside some time because theyโre ALL worthy of a sniff.
We like very much that the prices arenโt silly. We are living in an age of so, so many ยฃ240 scents, but these are priced to allow for generous spritzing. And thatโs the way we like it. The range also features exquisite tins of beautifully embossed soap, using the original factory moulds and presented in gorgeous tins, which weโve already earmarked for our Christmas list. (And yes, we know itโs only July.)
Altogether a delight for the nose, a treat for the eyes.
From ยฃ48 (soaps start at ยฃ7) โ buy here
