Fab Find of the Week: Japanese Cleansing Cloud

CLOUD_SOAP.jpg

Well, blow us down with a feather. We never imagined that we would ever, ever use a bar soap on our face again. (Last time that happened, it was Clinique, w-a-y back in the day.)

But this soap is a) adorable, with its little smiley face, and b) intrigued us. It is actually created by a beauty editor colleague, Jane Cunningham (British Beauty Blogger), whose very first product this is. She was helped through the process of getting it to market โ€“ and into beauty houndsโ€™ hands โ€“ by our friend Gill Sinclair, of Victoria Health, whoโ€™s stocking the soap, and the rest looks set to become cleansing history. 

The main thing here is that itโ€™s absolutely packed with skin-friendly oils, including olive, hemp, meadowfoam โ€“ along with gently exfoliating rice milk extract. It lathers beautifully โ€“ weirdly (and we donโ€™t understand this), almost tickles the skin as you cleanse with this. And cleanse we have been โ€“ actually cleansing the face at night, occasionally, and also sometimes in the morning, because it leaves skin clean but not squeaky and is basically a JOY to use. Thereโ€™s something about โ€˜the times we live inโ€™ that makes us want to be even cleaner than usual. 

Jo is also addicted to washing her feet with it at night โ€“ and of course, itโ€™s great for the ceaseless hand-washing ritual that punctuates our days. We donโ€™t even need hand cream. And as for the smell? Because thatโ€™s also what has us returning to this: prettily citrusy, thanks to yuzu essential oil.

We found it fascinating to read Janeโ€™s journey behind creating a product, on her blog here โ€“ a beauty editorโ€™s insights into what it takes to get a product from concept to market, which weโ€™re sure has given Jane a new appreciation of what it takes to be a beauty entrepreneur (or any kind of entrepreneur).

Just shows: rules โ€“ in this case, never use soap on your face โ€“ are there to be broken.

ยฃ12 for 100g โ€“ buy here