Innersense Hydrating Hair Masque

We didn't need asking twice to try a product billed as 'The Perfect Hydrating Hair Masque for Winter'. Fact: hair HATES central heating, and the higher the thermostat, the more it saps the moisture – nay, the very LIFE – out of hair.

But gosh, THIS is a miracle-worker for frazzled winter hair. Its botanical actives include quinoa, shea butter, flax seed, coconut oil and monoi oil, infused with a lovely blend of sage and vanilla oils.

Jo took her tube of Innersense Hydrating Hair Masque along to John Frieda for her regular blow-dry and had it slathered on, then wrapped in a towel for 10 minutes. (They are used to us toting our own products!)

After that single treatment, her bleached blonde hair was literally transformed: no longer crispy and crunchy on the ends, easier to manage, MUCH easier to run a brush through (she'd been finding her hair unusually tangly). More than that, within two days, FOUR people had asked: 'Have you just had your hair cut/coloured...?' And no, she definitely hadn't.

So: it's now become a weekly 'must' (if you have thick, curly hair, you could usefully use it twice a week, we reckon). Effects are cumulative: even more shiny, even more smooth, even more healthy-looking.

'The Perfect Hydrating Hair Masque for Winter'? 100%.

£28 for 118ml – buy here