Timotei Pure Shampoo Refill Pouch

Quite simply, we wish every shampoo company did this. There's a new variant to waft-through-the-hay-meadow shampoo brand Timotei (remember those ads...?) - Timotei Pure - which avoids silicones, parabens or colourants, and infused with green tea extract which delivers a lovely fresh scent.

But what really gets us excited is these shampoo pouches, which use 67% less plastic than a 500 ml bottle - meaning you can top that bottle up as required.  The shampoo bottles themselves, meanwhile, are fully recyclable, too (though if you keep topping up you can probably keep them out of the recycling system forever).

Haircare industry, please sit up and take note.

UK readers find Timotei Pure Shampoo Refill Pouches at Tesco, Sainsburys and at www.ocado.com/£2.99 for 400 ml - buy here