Revlon ColorStay Moisture Stain

Tired of lipcolour that vanishes faster than you can say 'Abracadabra'? (Tick.) On the other hand, do you hate traditional 'long-last' formulas? (Tick.)

Then you need to discover this lip innovation. Revlon ColorStay Moisture Stain glides on like a watery gloss: really comfy. Like we say, it's almost 'watery' - so very hydrating. And not sticky at all. Can't bear sticky, us.

What sets it apart is that after the initial gloss finish has disappeared (that's kind of inevitable), there's a really gorgeous stain left behind. And that does last. And last. And last, even through coffees and light meals. (Yet with none of the 'tightness' associated with some stains.)

If you want extra shine, though, the gloss is 'buildable' to a high-glass finish. The more coats of gloss, the longer that stage of the product lasts.

This vitamin E- and aloe-infused Moisture Stain comes in variations on a sort of just-bitten lip - we've got a crush deep, wine-berry-ish Stockholm Chic, and dark cherry New York Scene - but there are 12 affordable shades, in all.

UK readers find Revlon ColorStay Moisture Stain at www.boots.com/£7.99 each - buy here