John Frieda Sheer Blonde Everlasting Blonde

John Frieda pioneered the ‘blonde’ category of haircare.  (Including the fah-bu-lous, late-lamented Beach Blonde range, which we witnessed being launched around a pool in the Turks & Caicos islands – ah, those were the days! – and still miss, to this day.) This is the latest blonde innovation and it is working very nicely, thank you, on Jo’s peroxide-bleached hair.  Softening, conditioning ingredients include safflower oil and bergamot extract, which also help keep colour bright and vibrant.

The challenges with bleached hair are two-fold:  colour can go brassy, or look dry and dull – because it’s a process that’s tough on hair.   Sheer Blonde Everlasting Blonde really does seem to keep colour fresh-looking, with a mega-shine factor.  According to their blurb, ‘It contains a revolutionary colour-locking formula to preserve and protect your brightest most beautiful blonde for up to 12 weeks.’  Jo’s verdict is:  looking good.

So (with apologies to Shakespeare):  once more unto the bleach, dear friends – knowing that you’ll be able to hang onto the blonditude that bit more easily.

UK readers find John Frieda Sheer Blonde® Everlasting Blonde Shampoo and Everlasting Blonde Conditioner/£5.89 for 250 ml each – buy here US readers find them at$5.99 each - buy here