Fresh Crème Ancienne Soft Cream

We're about to enter the season when central heating sucks the very life out of skin. So: Ancienne Cream - from the wonderful Fresh brand (we're long-term devotees) has always been an exceptionally effective moisturiser, but it's pretty unctuous.

If you prefer a lighterweight cream, this packs an equally moisturising punch, but with a whipped-cream texture that's absolute bliss to apply. Featuring meadowfoam oil, vitamin E, chamomile wax and echinacea, it melts into skin leaving it comfy, dewy and really well hydrated.

In their own trials, Fresh observed serious dry skin improvements: 91% reported instantly softer skin. 94% of users observed more supple skin, after four weeks - and 91% noted that that Crème Ancienne Soft Cream helped prevent dry skin, over a period of 28 days.

All in all, a gorgeous, if fairly luxe-priced treat to help stave off the thirsty cries of skin which get louder the minute that thermostat's turned up.

UK readers find Fresh Crème Ancienne Soft Cream at the Fresh store/92 Marylebone High Street, London, W1U 4RD (and no, we literally cannot wait till they're properly on-line in the UK, either...)