Estée Lauder Perfectionist Youth-Infusing Makeup SPF25

Are you a woman of 'a certain age...'

Foundation used to be a problem, from mid-life onwards. Made skin look dry, dusty and cake-y, if you weren't careful. Which translated as: 'older'.

But the new generation of foundations actually has the opposite effect - making skin look younger, thanks to a combination of skin-quenching ingredients to moisturise (in this case, incorporating hyaluronic acid), and light-bouncing pigments which create an even skintone. (Especially good if you have redness, like Jo.)

This is actually quite fluid, and a little goes a long way - though the best way to apply it is definitely with the help of the really rather extraordinary Sculpting Foundation Brush, which is completely the opposite shape to most 'domed' foundation brushes, yet really seems to work to hug the sculpted contours of the face.

In their own tests, Lauder found that 87% of women found that Estée Lauder Perfectionist Youth-Infusing Makeup SPF25 delivered a 'more radiant, youthful look' - and we're with them on that.

On which note, we just want to add something important here. This product features because we like it, not because anyone's bunged us a wodge of cash to write about it. We do NOT accept sponsored posts; everything which appears on our website (or in one of our books) gets there on merit - and we're actually rather shocked that many bloggers are now asking for £500 and up to mention a product on their pages.

Maybe we're missing a trick in terms of our retirement funds. Maybe we're just old-fashioned - because in 'the olden days', there was always a clear dividing line between editorial and advertising. But we just wanted to let you know: we love this foundation, pure and simple. We love everything else we mention here (and generally, all three of us on the Beauty Bible team agree on our 'loves').

And that's the beginning and end of it...

UK readers find Estée Lauder Perfectionist Youth-Infusing Makeup SPF25 at www.boots.com/£37 for 30 ml (and also £37 for the Sculpting Foundation Brush) - buy here