Elizabeth Arden Beautiful Colour Moisturizing Lipstick

If there is one new item to revamp your make-up bag this season it is a gorgeous, glamorous, show-stopping lipstick.  Preferably a red one.  Red lips are having a 'fashion moment', and there's a red for everyone. Appropriately, this fab new lipstick from Elizabeth Arden is inspired by their own iconic Red Door - the doorway to their Fifth Avenue salon/spa.  (Jo had the most extraordinary manicure of her life there, incidentally:  the manicurist painted all over her fingertips, and then almost forensically removed every atom of polish that wasn't on the actual nail.  The result was a-m-a-z-i-n-g.)

When the cap's on, you see the 'Red Door'.  But open up the gilt-and-silver tube and inside is a truly moisturising lipstick (it genuinely lives up to the name).  Elizabeth Arden Beautiful Colour Moisturizing Lipstick is richly-pigmented, intense and genuinely long-lasting - but comfy.  (In their own trials, the colour lasted a full 12 hours;  ours didn't quite survive a lunch of Café Colbert frites but was going strong till then.)

If you're still scared of red, we love the tip from John Gustafson (the independent consultant who works out of Fenwick):  'Apply two coats of your regular lipstick, and a coat of your new one.  Second day, apply two coats of your new lipstick over the old lipstick.  Third day, new lipstick only.'  Still scared?  There are some great neutrals, too.

But whichever shade you go for, you'll be opening the door to autumn glamour.

UK readers find Elizabeth Arden Beautiful Colour Moisturizing Lipstick at www.feelunique.com/£16.58 - buy here