Elemis Pro-Collagen Cleansing Balm

This is A Big Day for Elemis:  their bestselling, Anti-Ageing Beauty Bible Award-winning Pro-Collagen range is joined by a ‘newbie’:  this utterly sublime cleansing balm, which comes in a whacking great (and pretty glam) tub. Featuring British-sourced botanical oils – includuing starflower, elderberry and a blend called Optimega™ - it also offers fragrant, skin-softening mimosa and rose flower waxes, together with Pro-Collagen’s signature de-ager, Padina pavonica.

The result is wonderfully make-up-melting and just divine to use (though we’d still recommend a specialist eye-make-up remover for the eye zone).  Because it feels so sublime, it encourages languorous massage of the face – one of the best instant beauty-boosters we know.  (And as Elemis’s Noella Gabriel points out, ‘The minute you touch your face, it starts to relax – and lines soften…’)

It has a slightly more ‘advanced’ texture than many ‘balms’ – more silky than greasy – and we think women everywhere are going to love using it.

Not just at the end of A Big Day, but every single night.

UK readers find Elemis Pro-Collagen Cleansing Balm/£39.50 for 105  at www.qvcuk.com and is at selected John Lewis, Debenhams and Harvey Nichols stores - buy here