Charlotte Tilbury Take It All Off Genius Eye Make-up Remover

The clue is in the name. Not just 'Take It All Off' (it does, even the last micro-molecule of eye make-up) - but the 'Genius' bit, too.

As our make-up artist friend Charlotte says in the accompanying YouTube video, 'It's as easy as shake, pump, soak and swipe': shake the oil-and-water formula to blend, pump it twice onto a wet cotton pad, soak each eye for 10 seconds, and swipe away everything.

Really, that's all you need to know - except for the fact that we think this is the greatest eye make-up remover we've ever tried. (If in doubt about the how-to, watch the video. Though honestly, it couldn't be easier.)

It's not just Mensa-level genius. It's an Einstein of an eye make-up remover...

UK readers find Charlotte Tilbury Take It All Off Genius Eye Make-up Remover at www.charlottetilbury.com/£24 for 150 ml