Charlotte Tilbury Matte Revolution Lipstick

Once upon a time you wouldn't have caught us dead anywhere near a matte lipstick. Made our lips feel like every last molecule of moisture had been Dyson-ed out of them.

Not any more. This - from A-list make-up pro Charlotte Tilbury - is the comfiest we've yet found. Ultra-glamorous and packaged in Charlotte's signature copper packaging, it's enriched with papaya and orchid extracts, with a blend of triglycerides and oils, and feels really no different from a normal lipstick.

And it's not 'flat matte', either - more velvety-matte, thanks to something which Charlotte calls '3D glowing pigments', so lips look full and plump, not thin and mean!

We're loving the bevelled tip, which mimics the shape of a lipbrush and makes it easy to apply precisely.

10 stunning shades from taupe-y nude Very Victoria to natural berry Bond Girl - and Jo's favourite is Red Carpet Red: a really film-star bold ruby, which looks surprisingly good on her English rose colouring.

Trust us: we will be ROCKING a strong lip this season. And so should you. Viva la Matte Revolution!

UK readers find Charlotte Tilbury Matte Revolution Lipstick/£23 at www.selfridges.com- buy here