Benefit Hydra-Smooth Lip Color

While our teenage granddaughters and goddaughters are obsessed - OBSESSED! - with Benefit, we rather fear that the, um, more mature woman may sometimes by-pass the counter.  It's the jokey names and the youthful packaging, we suspect. So can we say:  if you fall into this category, turn on your heel and head towards a Benefit counter right now.  This minute.  Because alongside all sorts of other brilliant 'fixes' for older faces (The Porefessional, for instance, is the highest-scoring line-smoothing filler in our book The Anti-Ageing Beauty Bible), you'll a new must-have for more mature lips - which need a bit of extra moisture after un certain age.

This is sensationally lip-quenching, comes in 10 'sensible' (i.e. super-flattering) mostly neutral shades - and is jam-packed with mango and shea butters, plus conditioning vitamin E.  Unusually, the same range offers three levels of coverage: sheer, medium and medium-full.  And they're all fantastic.

The packaging's simply gorgeous, too - very feminine, and not like anything else out there (well, maybe the merest nod to Paul & Joe, but that's no bad thing).

All in all, this is a make-up discovery designed to bring out your inner girly - whatever your age.  And that can never be a bad thing...

UK readers find Benefit Hydra-Smooth Lip Color at www.boots.com/£15 - buy here US readers find them at www.benefitcosmetics.com/$19 - buy here