bareMinerals 5 in 1 BB Advanced Performance Cream Eyeshadow

'Not your ordinary eyeshadow', promise bareMinerals - and we really do have to agree. It's a primer and shadow in one, basically, which glides onto skin and really stays there - for up to 12 hours. (We tried. It delivers.)

BARE_MINERALSIt evens out the lids (as you'd expect of something called 'BB'), and also shields with an SPF15. And if you want to intensify the colour by adding powder over the top, that works too. (In bareMinerals's own trials, 100% of women agreed their eyes looked brighter on application - and also more youthful.)

It comes, as you can see here, in 10 great neutral shades - nothing scare-the-horses about these. We suggest a trip to your nearest bareMinerals counter, to have a wee play - but if you're feeling impatient, you can find the shadows below.

BB, in this case, standing for 'blooming brilliant'.

UK readers find bareMinerals 5 in 1 BB Advanced Performance Cream Eyeshadow at www.selfridges.com/£17 each - buy here