Avon Luxe Couture Crème Lipstick

One of the pleasures of buying more expensive make-up is the 'heft' of the packaging:  it feels substantial and luxurious. So Avon's new Luxe range feels a lot more extravagant than it is: gorgeous gold packaging, revealing sumptuous colour and impressively high-quality, 'second-skin' textures.  If ever you needed a reason to revisit what we often think is a massively underrated range, this is it:  eyeshadows, mascara and liners, foundations, blushers - the whole kit and kaboodle.

Our favourites from the Luxe collection, though, are probably the Couture Crème Lipsticks:  silk-infushed, packed with pigments (for excellent coverage), nicely moisturising, with a teeny hint of gleam in each of the 10 shades to deliver a 'plumping' appearance.  Fabulous shades, too, from flatters-anyone Rose Silk through to a stunning Stiletto Red:  as perfect a red lipstick as we've seen in a long, long time.

UK readers find Avon Luxe Couture Crème Lipstick at www.avonshop.co.uk/£9.50 - buy here