And the winners of the FiFis are...

The awards results from perfume's Big Night Out... Hot off the press from last night's highlight of the fragrance calendar, the FiFis, here are the perfumes which the industry (and the public) loved most, in the past year.

Some were voted on by magazine and newspaper readers, some by the movers and shakers in the industry - but we thought you'd be interested to know who won what.  Jo got to present the Perfume Extraordinaire Award, which we sort of think is most meaningful of all:  it's voted on by fragrance writers who've won The Jasmine Awards - the most prestigious literary award for perfume-writing, in the world - and all entries are smelled blind over a period of two weeks.  We know how easy it is to be swayed by marketing and advertising - so the win for Givaudan (the perfume house responsible for creating Tom Ford Noir) is quite something.  To read more about any of the fragrant winners, meanwhile, click on their name.

The overall prize for the Ultimate Launch went to Guerlain La Petite Robe Noire - and we're really not surprised;  the whole package (smell, visuals, films) is enchanting.  (See the video here.)

Ultimate Launch - Guerlain La Petite Robe Noire

Best New Fragrance for WomenMarc Jacobs Dot

Best New Fragrance for Men Viktor & Rolf Spicebomb

Perfume Extraordinaire - Givaudan (Tom Ford Noir)

People's Choice Award for WomenBotanical Essence No. 15

People's Choice Award for Men - Viktor & Rolf Spicebomb

Retailer of the YearHarrods

Best New Celebrity FragranceKim Kardashian True Reflection

The Reader's Choice Award for WomenMarc Jacobs Dot

The Reader's Choice Award for Men - Viktor & Rolf Spicebomb (it was quite a night for them!)

Best New Female Fragrance in Limited Distribution - Tom Ford Café Rose (which currently is Jo's fragrance-of-choice)

Best New Male Fragrance in Limited DistributionComme des Garçons Amazing Green

Best New Independent Fragrance - Maison Francis Kurkdjian Oud

Best New Home Fragrance - Roja Parfums Amber Oud Bougie Parfumée 

Best New Female Fragrance Design & Packaging - Balenciaga Florabotanica

Best New Male Fragrance Design & Packaging - Lalique Hommage à l'Homme

Best New Female Fragrance Commercial - La Petite Robe Noire (see it here)

Best New Male Fragrance Commercial Jean-Paul Gautlier Kokorico

Best New Female Print Advertisement - Boucheron Jaipur Bracelet

Best New Male Print Advertisement - Jean-Paul Gaultier Kokorico

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