And the winners of the FiFis are...
The awards results from perfume's Big Night Out... Hot off the press from last night's highlight of the fragrance calendar, the FiFis, here are the perfumes which the industry (and the public) loved most, in the past year.
Some were voted on by magazine and newspaper readers, some by the movers and shakers in the industry - but we thought you'd be interested to know who won what. Jo got to present the Perfume Extraordinaire Award, which we sort of think is most meaningful of all: it's voted on by fragrance writers who've won The Jasmine Awards - the most prestigious literary award for perfume-writing, in the world - and all entries are smelled blind over a period of two weeks. We know how easy it is to be swayed by marketing and advertising - so the win for Givaudan (the perfume house responsible for creating Tom Ford Noir) is quite something. To read more about any of the fragrant winners, meanwhile, click on their name.
Ultimate Launch - Guerlain La Petite Robe Noire
Best New Fragrance for Women - Marc Jacobs Dot
Best New Fragrance for Men - Viktor & Rolf Spicebomb
People's Choice Award for Women - Botanical Essence No. 15
People's Choice Award for Men - Viktor & Rolf Spicebomb
Retailer of the Year - Harrods
Best New Celebrity Fragrance - Kim Kardashian True Reflection
The Reader's Choice Award for Women - Marc Jacobs Dot
The Reader's Choice Award for Men - Viktor & Rolf Spicebomb (it was quite a night for them!)
Best New Female Fragrance in Limited Distribution - Tom Ford Café Rose (which currently is Jo's fragrance-of-choice)
Best New Male Fragrance in Limited Distribution - Comme des Garçons Amazing Green
Best New Independent Fragrance - Maison Francis Kurkdjian Oud
Best New Home Fragrance - Roja Parfums Amber Oud Bougie Parfumée
Best New Female Fragrance Design & Packaging - Balenciaga Florabotanica
Best New Male Fragrance Design & Packaging - Lalique Hommage à l'Homme
Best New Male Fragrance Commercial - Jean-Paul Gautlier Kokorico
Best New Female Print Advertisement - Boucheron Jaipur Bracelet
Best New Male Print Advertisement - Jean-Paul Gaultier Kokorico