Alterna Caviar Repair Rx

Next time you’re out with a bunch of bleached blondes, look around. We predict what you’ll see is ‘fried hair’:  the consequence of having the central heating whacked up to keep hypothermia at bay, these past few months.  Even our usual prescription of weekly hair masks isn’t always enough to keep frizz and dryness at bay, at this end of the cold snap.

The smoothing, shine-boosting solutions we’re about to prescribe certainly aren’t cheap – but as many readers know, we’d personally rather invest in our hair than spend a fortune on new clothes or shoes.  (Fact:  you wear your hair every single day, whereas that pair of Nicholas Kirkwoods or that Whistles jacket only comes out every now and then.)

Alterna Caviar Repair is ultra-luxury for hair, featuring ‘strand-building proteins’ which are good not just for seasonally ‘fried’ tresses, but for anyone who colours their hair, or uses heated styling tools.

The products are formulated with Omega-3 fatty acids, antioxidant vitamin C, a technology to lock in colour brightness, plus marine botanicals to deliver moisture.  (On the list of what you don’t find, though, are parabens, phthalates, synthetic colour, mineral oil, petroleum or sodium chloride.)

We’ve tried it and the results are sublime: really softening, sleeking and (although we don’t have the microscope to prove it), ‘re-building’.  We have two favourites – the seriously slatherable Micro-Bead Fill & Fix Treatment Masque, and the leave-in Re-Texturising Protein Cream – but it’s all hair heaven.  (A tip:  when hair starts feeling parched again, we like to rub a little of the cream between our fingers and smooth through hair ends.)

The results are sublime and (although we don’t have the microscope to prove it), ‘re-building’.

Our hair may be developing somewhat expensive tastes.

But it still beats a designer shoe habit.

UK readers find Alterna Caviar Repair at salons nationwide (visit or call 01925-578000 for locations/from £33 for 200 ml Re-Texturizing Protein Cream to £42.90 for the Micro-Bead Fill & Treatment Masque US readers find the range at $32-42 buy here