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Guidelines For Golden Girls

Make-up artist Stephen Glass is a genius at enhancing older faces, from 40-somethings to 80-somethings. Clients have been known to kick up their heels and throw their first birthday party for decades after a visit to his salon (see Directory). Here are Stephen’s tips to help women ‘of a certain age’ look wonderful.
 

• Know your skin. Don’t take it as gospel that every woman’s skin dries as she gets older; women in their 60s and 70s can still have combination skin, with dry cheeks and an oily T-zone. Using too much rich nourishing cream when your skin doesn’t really need it can still trigger breakouts, spots or whiteheads.

Your skin may also get so used to one product, if it’s applied consistently, that it ceases to offer benefits. So get to know your skin and nourish it as and when it needs extra help. Try the alternating approach: smooth on night cream for a few evenings when your skin feels dry, then don’t wear any cream at all for a night or three. If you have very dry skin, try the other alternating approach, using two creams, say collagen one night and a vitamin cream the next.

• Face up to your face. Invest in the best magnifying mirror you can find and put it in the clearest (yes, that does mean cruellest) light. However depressing you find it initially, remember that you will end up looking infinitely better. Preparing your face like this is particularly vital for anyone who wears glasses (see Glamour and Glasses, p.00. There is an especially good French brand of magnifier called Beauty Look (see Directory), which has suction pads so that you can attach it to your usual mirror.

• Review your make-up regularly. As your face changes, your make-up needs suble revision, too. Don’t be afraid of scrutinising the products and colours you use, and how you apply them. You may think, for instance, that your favourite foundation has changed, because it no longer looks so good on you - but the likelihood is that your complexion has changed, just as the skin around your eyes may alter their shape, or your colouring become paler. Don’t get stuck in a cosmetic rut. Take a ramble round the beauty counters and see which look you like (see Department Store Makeovers, p.00), then play with products, ask for advice, have a free consultation, get samples. Don’t be afraid to take time; you make the decisions. Or go to a local make-up artist whose work you respect, or whom friends have recommended for a makeover.

• Colour it natural. Match foundation to your skin tone, however much that changes over the years. Avoid the temptation to use foundation which is tanned or darker than your own complexion. It dulls the skin, making it look lifeless and much older. Foundation should be very lightweight for older, fragile or lined skins, and always applied with a good sponge. (Best of all are Max Factor sponges, only available in America.) For skins which have grown paler, colour can be added with blusher; for those who have become more florid, concealer and foundation can work wonders.

• Even the drier, lined skins may need powder as a finishing touch. The key is to drift the powder lighter over the face for a soft but flawless finish. Tip a little loose powder into the palm of your left hand (or vice versa if you’re left-handed); dip your large powder brush into it, then tap the handle to shake the excess off and stroke gently across the areas which need powdering. You may want to use a tinted powder in the evening, for instance a pale mauve, if you’re very sallow.

• Use cream or liquid blusher rather than powder rouge on your cheeks; it looks much better on a dry or lined complexion. For cheeks with high colour or broken veins, mix a little concealer with cream rouge and pat on in thin layers.

• Try using lip pencil to outline and then colour in your lips, rather than lipstick; this will avoid bleeding into any tiny lines around the mouth. Top with gloss if you wish. If your lips have grown thinner with age, never use deep, dark colours; go for soft, bright shades such as coral or apricot - Bourjois make a lovely shade called Abricot.

• Every woman of every age can get an amazing lift by using eyeliner: use a soft pencil in charcoal, deep grey, deep blue, taupe or bronze green depending on your skin tone. Dot along the outer third to half of your upper eyelids, right up against the lashes, then smudge upwards with your little finger; you can also try a few smudges under your lower lashes, on the outer corners only.

• Use eye drops and (plastic) eyelash curlers to open and brighten eyes, and make them look more youthful. Then apply mascara in the direction of the lashes, rolling the wand up and away at the outer corners of the eyes, so the whole eye is drawn up. (Choose soft brown, grey or navy mascara, not black, if you have grey hair.)

• To minimise droopy eyes,
brush on a touch of deep brown or grey shadow on the bits which sag, usually in the creases and at the outer corners. It’s important that you do this looking straight into a mirror at eye level.

• Check the style and shape of your eye glasses. A different pair of specs can make a dramatic difference, and the choice today is huge. Take a trip to a good optician with a wide range of frames and sympathetic, knowledgeable staff.

 

HOW MUCH MAKE-UP IS ENOUGH?

If you emphasise all your features for an everyday look - eyes, lips, cheeks - then you are going to look over-painted, although you can get away with more make-up at night. Kevyn Aucoin identifies four basic make-up combinations. Opt for the combination which enhances your good points. (If you’re unsure what these are, just ask your best friend or partner, who should be relied on to give you an honest answer based on how they see you. When we look in the mirror, we tend to focus on the parts of our face that we like least.)

1. Light eyes, light mouth - the ultra-natural look. Remember to apply a little colour to cheeks, otherwise this look can make you appear washed-out.

2. Light eyes, darker mouth - a natural-looking face, with extra emphasis on the lips.

3. Dark eyes, light mouth - a sophisticated look, but better on younger women. Older women need some lip colour.

4. Dark eyes, dark mouth - a dramatic look that’s really only suitable for evenings and parties.

 

Make-up artist Shu Uemura: ‘Approach make-up the way you do food. Always stop when you’re 80 per cent full.’

 

Cold Comfort Make-up

Coming down with a cold can zap good looks fast. (As can allergies such as asthma and hay fever.) Make-up pro Laura Geller, used to making up snuffly supermodels, says you can disguise the problem.

1. Begin with non-medicated eye drops, to help soothe itchy eyes.

2. Apply a fragrance-free moisturiser to chapped, dry zones.

3. Use an eye gel to get rid of puffiness.

4. Skip foundation if skin is super-dry and flaky. But dot concealer under the eyes if you need it, and over the lids, to camouflage redness and irritation. Dab a bit on both sides of your nose, to cover up any redness.

5. Apply mascara but skip eye make-up. (You don’t want to emphasise itchy, watery eyes.)

6. Dust translucent powder or bronzer all over your face with a big, fluffy brush. A touch of glimmer or a light-reflecting powder will liven up pale skin.

7. Sweep a rose or coral blush on the ‘apples’ of your cheeks.

8. Slick on medicated lip balm and a bright lipstick, to perk up your face. But avoid brown and wine hues, which can make you look washed out.

You may not feel better after this. But at least you’ll look it.

 

DEPARTMENT STORE MAKEOVERS - HELL OR HEAVEN?

If you can’t afford a consultation with a private make-up artist, a department store makeover is a fast (and free) way to find out how your look could be updated. First, look around a department store until you see a consultant whose look you like; unless you like dragon-green eyeshadow and laminated red lips, head for a counter where the staff look fairly natural. Then, advises Bobbi Brown (who’s done literally thousands of makeovers): ‘make an appointment and go to it wearing your everyday make-up so that the artist understands your style. And say exactly what you want - whether you’re adapting a look from a magazine or just want to add drama to your everyday make-up.’ Offer feedback: say if you like a colour, or you’d like your lips brought out more. If you’re still not thrilled with the results, don’t suffer in silence. ‘It’s often a matter of fine-tuning,’ believes Bobbi. ‘Try blotting your lips, rubbing in the blush and blending the eyeshadow. Talk to the artist and tell her what you’d like redone.’ Never walk away until you feel comfortable.

 

Blusher Tips From the Pros

‘Invest in a proper blusher brush,’ advises Bobbi Brown. ‘The teeny ones you find in compacts just aren’t up to the job, and will give visible brush strokes.’

Don’t use blusher to give yourself instant cheekbones. The most flattering way to apply it is on the ‘apples’ of the cheeks. Locate yours by drawing an imaginary line down from your pupil to the centre of your cheek. Then lightly stroke outwards, towards the top of the ear, covering the entire cheekbone area in soft, sweeping strokes.

Kevyn Aucoin sometimes applies blusher to the cleavage and along the hairline, too. ‘It adds warmth to powder and foundation, making the whole look more realistic and healthy-looking.’

Carol Shaw advises applying blush when you’re smiling: ‘Add a little blush in that ball of your cheek and bring it back a little towards the bone.’

‘You want to look like the noon sun has hit you on - not under - your cheekbones,’ believes Mary Greenwell.

Like many make-up artists, Maggie Hunt likes to ‘double-blush’, first applying one layer of blush, then powder, then blushing again: ‘It helps the colour stay put.’

Shu Uemura’s resident make-up artist Andrea says that in summer, older women should avoid powder blusher: ‘It can look dusty. Instead, try rubbing some lipstick into your cheeks, which gives a much more natural result.’

Says Kevyn Aucoin: ‘Over-blushing can always be corrected by blending in a little powder.’

 
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